Showcase Priority Dealers 

The Showcase Priority Dealer program addresses the changing needs of Hunter Douglas dealers and consumers. It is an extension of the Priority Dealer program which matches benefits and incentives with an increased level of commitment to the Hunter Douglas brand. The aim is to raise standards across in-store and at-home by focusing on the five success drivers of: active participation, local advertising, favorable displays, selling techniques and staff training.

Requirements 

The Showcase Priority Dealer program is a great ‘next step’ for Priority dealers and represents a fabulous opportunity, particularly for At Home Consultants. To be invited to join, dealers must meet the program requirements at the onset or commit to meeting them within one year:

• An Elmar Priority Dealer with a good payment record and a good reputation.
• Meet minimum requirements for adequate displays, sampling and sample books.
• A track record of selling Hunter Douglas products and a 60% commitment to Hunter Douglas.
• An email address and internet access (online e-briefings are mandatory).
• Attend Elmar and/or Hunter Douglas training programs.
• Advertise regularly and participate in Hunter Douglas promotions and programs.
• At Home Consultants must have minimum Elmar purchases of $50,000.

Benefits 

There are many exclusive benefits for Showcase Priority Dealers. In addition to being authorized to sell The Alustra^®  Collection, you receive preferential consumer leads, a dealer website, fabricator incentive credits, product and advertising certificates, online training, exclusive promotions and much more. See also Alliance Programs for a brief summary of benefits, or for more detail: Showcase Priority Dealer Program - Benefits Sheet> 

You must become an Elmar Priority Dealer first in order to be nominated for Showcase - at this time your Sales Consultant can advise you on your next steps.